Hello Velo!
Posted by Tracey Baty on
As Hello Velo is this month's special edition beer, and we’re hosting the Sundown 60 again at the end of this month, we thought it might be nice to focus on our interest in cycling this month!
Hello Velo was our first official cycling themed beer, launched back in 2014 when the Tour de France Grand Depart came to Yorkshire.
As avid cyclists and cycling enthusiasts, this was an opportunity not to be missed. One, to show our support for the region and two, to showcase and promote our beer to a new audience.
As a family we have always been big fans of all forms of cycling and the many benefits they bring. From mountain biking through Dalby Forest to cruising along quiet country lanes, this area is rich in opportunities to get out and about on two wheels! So when we were approached to help support and sponsor a local cycling team it was a no brainer!
The Wold Top The Edge Pactimo Cycling Team is a semi-professional local team consisting of various riders across differing categories.
They compete, during the season, at many different events and races across the county/country. The main aim behind the team is to give local riders a means to get into competitive riding, and also give them a way in (should they reach the right levels) to the professional riding teams.
So far we’ve helped three riders move up to more senior pro teams which is a great achievement.
So, if you see them out and about - give them a cheer!
Kate and Alex